The changes involved in 'going digital' touch all levels of the business and may even challenge the established business model or institutional identity. The successful implementation of a digital channel thus requires a sound change management plan. In fact, many digital projects that failed or struggled have done so because they did not address the change factors related to digitizing different areas of the organization. When implementing a digital...
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INFORMATION
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2018/12/01
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Fiche
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134170
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1
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1
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2019/01/30
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Disclosed
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Changing Change Management : Adapting Internal and External Culture in Times of Digital Transformation
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digital channel
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