This brief summarizes does a picture paint a thousand words? Evidence from a microcredit marketing experiment in Pakistan for February-May 2007. This paper analyzes a marketing experiment designed to encourage women to adopt a new microcredit product. A brochure with the same content but two different covers was randomly distributed among male and female borrowing groups. One cover featured five businesses run by men, while the other showed identical...
Voir la suite
INFORMATION
-
2013/08/14
-
Autre étude rurale
-
81240
-
1
-
1
-
2013/09/25
-
Disclosed
-
Pakistan - Does a picture paint a thousand words? Evidence from a microcredit marketing experiment
-
disadvantaged women
TÉLÉCHARGER
RAPPORT COMPLET
Version officielle du document (peut inclure des signatures etc…)
-
Total Downloads** : 486
*La version texte est une version à reconnaissance optique de caractères non-corrigée. Cette version est fournie uniquement pour accommoder les utilisateurs disposant de connections lentes.