This study uses a cluster randomized controlled trial to evaluate the impact of a nationwide malaria prevention advertising campaign delivered through social media in India. Ads were randomly assigned at the district level, and the study relies on data from two independently recruited samples (8,257 individuals) and administrative records. Among users residing in solid (concrete) dwellings, where malaria risk is lower, the campaign led to an 11 percent...
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INFORMATION
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2024/11/05
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Document de travail de recherche sur les politiques
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WPS10967
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1
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2024/11/05
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Disclosed
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Can Facebook Ads Prevent Malaria ? Two Field Experiments in India
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