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Market Research : Market Sizing Overview (anglais)

Market sizing is traditionally defined as estimating the number of buyers of a particular product, or users of a service. Because of the relative newness of mobile money, sizing the potential market is a necessary and valuable exercise for a MFSP in the early stages of new product development. When a MFSP plans to introduce a mobile money service, the company will need to forecast the number of users and active users of the product using the market...
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