The poor and other underserved populations in developing countries have unique financial service’s needs. However, there is often a mismatch between what financial institutions offer and what underserved populations need or want. This product gap may reflect a lack of interest by financial institutions in designing more target products, or a lack of willingness or capacity on the part of financial institutions to design, market and implement tailor-made...
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INFORMATION
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2015/03/01
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Document de travail
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94793
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1
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1
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2015/03/16
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Disclosed
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Emergency hand loan : a product design case study
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take-up rate