Marketing to women isn’t just about promoting goods and services to them. It requires an understanding of women’s needs, as well as preferences, across various market segments. Working with International Finance Corporation (IFC), Banco BHD Leon (BHDL) identified four specific segments of female customers who had unmet needs and can help grow the financial services sector in the Dominican Republic. Based on this knowledge, BHDL was able to create...
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INFORMATION
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2017/01/01
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Document de travail
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121530
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1
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1
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2017/11/24
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Disclosed
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Banco BHD Leon uses women-centered design to grow its market in the Dominican Republic
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woman entrepreneur
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