The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sewerage networks, most BOP families require self-funded, household-level...
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INFORMATION
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2013/10/01
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Fiche
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84348
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1
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1
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2014/01/29
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Disclosed
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Transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation
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market transformation
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