There may be factors specific to Asia at play in explaining the more positive experience in Asia customers' fascination with new technology, the importance of conveying innovation in the branding strategy of mobile operators, the low penetration of credit cards. Some of the Asian formulas are now finding their way back to Europe. Hong Kong's success with transit cards (Octopus) is also proving its mettle in London (Oyster). Japanese and Korean operators...
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2008/12/01
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Fiche
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47275
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2010/07/01
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Disclosed
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Going cashless at the point of sale : hits and misses in developed countries
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credit card payment
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