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Britannia, Naandi, and Global Alliance for Improved Nutrition (GAIN) : a public-private partnership for delivering nutrition through fortification in India (anglais)

It was early November 2007, and Anurada Narasimhan, Britannia's category manager, headed down the hall to meet with Neeraj Chandra, vice president of marketing, sales, and innovation, and PP Roy, head of Research and Development (R&D). Chief Executive Officer (CEO) Vinita Bali was leaving to attend a World Bank Institute sponsored conference in Washington, D.C., in a few hours and putting the final touches to her presentation on Britannia's food fortification...
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