Four billion low-income people, a majority of the world's population, constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. The 4 billion people at the base of the economic pyramid-all those...
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INFORMATION
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2007/01/01
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Publication
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39127
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1
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1
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2007/03/26
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Disclosed
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The next 4 billion : market size and business strategy at the base of the pyramid
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access to public health service