In recent years, leaders in the business and international development communities have become increasingly interested in creative new business models and strategies to engage those at the base of the pyramid (or BOP). Much of the attention has focused on engaging the BOP as end consumers. That is one important BOP strategy, particularly for companies in industries like food and beverage, financial services, information and communications technology...
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INFORMATION
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2008/06/12
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Document de travail
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51343
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1
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1
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2010/07/01
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Disclosed
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Supporting entrepreneurship at the base of the pyramid through business linkages
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micro enterprise
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