This book takes a fresh look at export diversification. It concludes that much of the recent literature, though novel, has focused excessively on simply adding new products to export portfolios. One branch of these studies centers on the 'discovery' of exports, and it argues that the threat of entry (imitation) leads to an underinvestment in bringing new products to the global market. Another analytical branch focuses on changing the contents of an...
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INFORMATION
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2009/03/12
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Publication
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48103
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1
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1
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2010/05/19
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Disclosed
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Breaking into new markets : emerging lessons for export diversification
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Export Diversification
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