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Measuring the Unmeasured : Combining Technology and Behavioral Insights to Improve Measurement of Business Outcomes (anglais)

Business survey outcomes for micro and small firms are notoriously noisy, with multiple sources of measurement and recall error. This paper introduces a new survey methodology that combines automatic consistency checks of electronic data collection with triangulation and dynamic adjustment to arrive at more precise estimates of business performance. The methodology uses insights from behavioral science to lower the cognitive cost of initial recall...
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