This paper provides an explanation for why many information campaigns fail to affect decision-making. The authors experimentally show that a large information intervention about a profitable and climate-friendly household investment had limited effects if it only provided generic data. In contrast, it caused households to make new investments when it followed a campaign strategy designed to minimize information processing costs. This finding is consistent...
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INFORMATION
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2019/09/12
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Document de travail de recherche sur les politiques
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WPS9009
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1
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1
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2019/09/12
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Disclosed
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Paying Attention to Profitable Investments : Experimental Evidence from Renewable Energy Markets