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Does a picture paint a thousand words? : evidence from a microcredit marketing experiment (anglais)

Female entrepreneurship is low in many developing economies partly due to constraints on women's time and mobility, often reinforced by social norms. The authors analyze a marketing experiment designed to encourage female uptake of a new microcredit product. A brochure with two different covers was randomly distributed among male and female borrowing groups. One cover featured 5 businesses run by men while the other had identical businesses run by...
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