Ever since the early thought leaders began to speak and write about doing business with the poor, they have looked to India as a source of innovation and experimentation in products, services, and business models intended to reach new markets at the Base of the Pyramid (BOP). Hence it was natural that following the launch of the business linkages roundtable series in Washington DC in 2007, and subsequent roundtables in Johannesburg and Rio de Janeiro...
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INFORMATION
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2009/03/05
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Publication
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62264
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1
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1
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2011/06/06
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Disclosed
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Business linkages : enabling access to markets at the base of the pyramid
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Base of the Pyramid
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