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Using behavioral science to design a customer-centric financial management training for microentrepreneurs : Final report of the qualitative research on client financial management practices (anglais)

There has been growing momentum to design financial and nonfinancial services for lower-income populations around the world that would meet the specific needs of these clients. CGAP’s “Clients atthe Center Financial Inclusion Research Fund” (Fund) has been playing a catalytic role by supporting research focusing on understanding clients’ needs and delivering services that respond to these needs. CGAP engaged ideas42, a behavioral design firm, to apply...
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