This study uses a cluster randomized controlled trial to evaluate the impact of a nationwide malaria prevention advertising campaign delivered through social media in India. Ads were randomly assigned...
This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability...
Online and social media campaigns reach billions of people every day. While commercial companies have built up extensive expertise in using these tools to recruit and build relationships with customers...