Documents et rapports
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The next 4 billion : characterizing BoP markets (anglais)
This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying...
Type de document: Fiche Numéro du rapport: 44962 Date du document: 1 juillet 2008 Mode de publication: Disclosed Auteur: Hammond, Allen L.,Kramer, William J,Katz,Robert M.,Tran, Julia T.,Walker, Courtland
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Business and poverty 10 (2) : opening markets to the poor (anglais)
This report begins with a guest editorial; by Djordjija B. Petkoski; V. Kasturi, Rangan; and William S. Laufer. The next 4 billion: characterizing Base of the economic pyramid (BoP) markets; by Allen...
Type de document: Bulletin d’information Numéro du rapport: 44491 Date du document: 1 juin 2008 Mode de publication: Disclosed Auteur: Petkoski, Djordjija B.,Rangan,V.Kasturi,Laufer,William, Hammond, Allen, L., Kramer, William, J.,Katz,Robert M., Tran, Julia, T., Walker, Courtland,Christiansen, Niels, Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari, Matsuo, Mia,Hiramoto,Koichi, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim, Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin, Israel, Moreno Barcelo, Quraishi, Subhi, Ameringen, Marc. Van,Magarinos, Benrangere,Jarvis,Michael, Cole, Andy, Afifi, Mohamed, Salah, Reem, Wistar, Christy L., Mor, Nachiket, Ananth, Bindu, Hara, George
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Development Outreach 10 (2) : business and poverty - opening markets to the poor (anglais)
Contents of the development outreach newsletter are as follows: business and poverty: opening markets to the poor by Petkoski, Djordjija B.; Rangan, Kasturi; and Laufer, William S.; the next four billion:...
Type de document: Bulletin d’information Numéro du rapport: 57666 Date du document: 1 juin 2008 Mode de publication: Disclosed Auteur: Petkoski,Gjorgjija,Rangan,V.Kasturi,Laufer,William,Hammond, Allen L.,Kramer, William J.,Katz,Robert M.,Julia T. Tran,Walker, Courtland,Christiansen, Niels,Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari,Matsuo, Mia,Hiramoto, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim,Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin,Barcelo, Israel Morend,Quraishi, Subhi,Ameringen, Marc Van,Magarinos-Ruchat,Berangere Nicole,Jarvis,Michael,Cole, Andy,Afifi, Mohamed,Salah, Reem,Wistar, Christy L.
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The next 4 billion : market size and business strategy at the base of the pyramid (anglais)
Four billion low-income people, a majority of the world's population, constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power...
Type de document: Publication Numéro du rapport: 39127 Date du document: 1 janvier 2007 Mode de publication: Disclosed Auteur: Hammond, Allen L.,Katz,Robert M.,Kramer, William J.,Tran, Julia T.